Reader Facts
Income Level
71% of El Andar readers earn between $30,000 and $200,000 a year.
Education Level
90% of El Andar readers are college-educated, and nearly a third have post-graduate education.
Occupation
70% are professionals, managers, or people who work in technology, sales and administration.
Internet Use
89% have been using the Internet since the early days. Nearly half have been Web users for 3 to 5 years.
PsychographicProfile
| Value | Percent |
| Self-Fulfillment | 25.3 |
| Self-Respect | 22.9 |
| Sense of Belonging | 18.1 |
| Fun and Enjoyment | 12.0 |
| Sense of Accomplishment | 10.8 |
| Warm Relationship with others | 7.2 |
| Security | 3.6 |
Source: Narrowline, Inc. survey
Demographics